Ad of the Day: British Heart Foundation - Staying Alive
This online film features footballer-turned-actor Vinnie Jones adopting his traditional persona in a bid to promote the latest guidelines on CPR. It urges the public to avoid attempting mouth-to-mouth and try massaging the heart to the rhythm of Staying Alive by The BeeGees instead.
Agency: Grey
Creative Team: Vicki Maguire
TV Producer: Jacqueline Dobrin / Daisy Mellors Film Prod Co: Hungry Man
Director: Wayne McClammy
Producer: Camilla Cullen / Nate Young
Post-Prod House: The Mill
Editing House: The Whitehouse
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