The Drum Awards Festival - Official Deadline

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By The Drum Team, Editorial

January 19, 2012 | 1 min read

This online film features footballer-turned-actor Vinnie Jones adopting his traditional persona in a bid to promote the latest guidelines on CPR. It urges the public to avoid attempting mouth-to-mouth and try massaging the heart to the rhythm of Staying Alive by The BeeGees instead.

Agency: Grey

Creative Team: Vicki Maguire

TV Producer: Jacqueline Dobrin / Daisy Mellors Film Prod Co: Hungry Man

Director: Wayne McClammy

Producer: Camilla Cullen / Nate Young

Post-Prod House: The Mill

Editing House: The Whitehouse

British Heart Foundation

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Grey London

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