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Tesco Drum News UK

Tesco launches £5-off voucher campaign


By Ishbel Macleod | PR and social media consultant

January 18, 2012 | 1 min read

Tesco has today launched a money off campaign, providing customers who spend over £40 a £5 off voucher to use the following week.

The promotion, which will run until Sunday 22 January, will be backed by a national print advertising campaign created by The Red Brick Road.

Featuring the strapline ‘A helping hand from Tesco’, the campaign is similar to one which Asda ran in 2011 and extended through the Christmas period.

Last week, Tesco reported worse than expected Christmas sales, with chief executive Philip Clarke saying that volume of sales created from The Big Price Drop campaign did not offset the deflation.

Tesco Drum News UK

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The Red Brick Road

Red Brick Road are a 14 year old independent agency based in London's Clerkenwell area. Our proposition is clear and focused: we specialize in creating ideas that get your brand a following. One where people cherish you, admire you and essentially become your media - ultimately generating a higher ROI.Our Team operate at the forefront of trends, tech and ideas. We are obsessed with not only getting our clients strong, game-changing results, but also with seeping their brand into culture and getting them under the skin of consumers. We believe in giving comms a long life, not a shelf-life. A brand without a following gets left behind.

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