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Molson Coors

Molson Coors loyalty app created by Mobious

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By The Drum Team, Editorial

January 18, 2012 | 1 min read

Brewers Molson Coors has launched a loyalty app for the smartphone, created by Mobious.

The app allows consumers to check-in at venues and receive rewards based upon their activity and loyalty. Already live for Great Northern Inns across its entire estate of pubs, the app will be supported by a social media campaign.

Andy Henwood, digital and direct marketing manager for Molson Coors, said: "The Mobious app is the perfect tool for driving loyalty for our customers. We will be launching multiple variations of the app over the coming months."

Molson Coors

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