Infographic: Global Dawn traces the history of social business


By The Drum Team, Editorial

January 18, 2012 | 1 min read

Global Dawn has taken a look at the routes business has travelled in order to become more social for its latest infographic.

The infographic divides the sector into technology, social and marketing streams to show how social business covers values, customers, collaboration, involvement and engagement; not just social media.

The technology stream covers areas such as free software and creative commons, while the marketing stream looks at loyalty programmes and collaborative consumption, and the social stream includes microfinance and crowdsourcing.


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