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Citroen

Citroen advert banned for inducing epilepsy-like symptoms

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By Stephen Lepitak, -

January 18, 2012 | 1 min read

A TV campaign for Citroen has been banned by the Advertising Standards Authority objecting to its use of flashing imagery.

The ASA received 10 complaints about the advert, by Euro RSCG London, which ran on Sky, Watch, ITV, Quest and UK Gold.

The advert featured the new Citreon appearing in different scenes in rapid succession, with the word ‘Yes’ flashing against an orange background, with around 304 alternating small ‘yes’ words across the screen.

Some complained that the advert that induced epilepsy like symptoms.

Clearcast had said that the advert had passed the Harding FPA Test, however Ofcom said that the use of automated test equipment did not guarantee compliance with guidelines around the use of flash imagery.

The ASA has ruled that the advert must not appear again in its current form.

Citroen

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Euro RSCG London

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