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thomsonlocal to roll out bus advertising with CBS Outdoor

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By The Drum Team, Editorial

January 17, 2012 | 2 min read

thomsonlocal.com has signed an exclusive agreement with CBS Outdoor UK, allowing its customers to benefit from bus advertising.

Under the deal, local businesses will be able to select from a number of packages comprising of branded Supersides, Streetliners and Headliners to raise their profile locally.

Elio Schiavo, chief executive officer for thomsonlocal.com, said: “At thomsonlocal.com, our strategy is to be the only local media company our customers need. To achieve this, we are providing small businesses access to a much wider range of media than we have done in the past. Following a successful trial with CBS Outdoor earlier in 2011, we are now able to offer a media that our customers may not have previously considered due to cost or know-how.”

Jason Cotterrell, country director for CBS Outdoor UK, said: “Working with thomsonlocal.com has meant we have been able to benefit from each other’s expertise and has opened up a market which we would not have necessarily tapped into before.

“thomsonlocal.com has established relationships with thousands of single owner, self-employed or small trader businesses who would not previously have been able to afford outdoor media.

“By combining our knowledge of high impact outdoor advertising, and thomsonlocal.com’s knowledge and resource in local markets, the partnership gives small businesses a very exciting opportunity to access this powerful medium.”

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