Scottish Government promotes anti-smoking helpline and going green in new campaigns

A new 40 and 30 second TV advert, created by The Leith Agency, shows a community using towels and sheets to create the image of a tree from their balconies and windows. A website was created by Whitespace.

Pauline Lamb, senior strategic marketing manager at the Scottish Government, said: “The Overarching Greener campaign encourages us all to work together to make a difference to create a cleaner, greener Scotland.

“By delivering an integrated consumer campaign and working with key stakeholders, partners and agencies - we can encourage the nation to assess their own green credentials and ultimately get on board with making Scotland a greener, cleaner place to live”.

The anti-smoking campaign for Smokeline, which launched yesterday, will feature TV, radio and online advertising, all created by Story. The campaign will also include a community engagement roadshow.

Public Health Minister Michael Matheson, who launched the campaign in Glasgow, said: "We know that the majority of people in Scotland who smoke want to stop, which is the single biggest step someone can take to improve their health.

"There's a huge range of support available - from face-to-face or online to nicotine replacement therapy and group sessions - and Smokeline can help put people in the right direction."