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Robert Burns Museum aims for younger audience through new campaign


By The Drum Team, Editorial

January 17, 2012 | 1 min read

A younger audience is being targeted by The Robert Burn Birthplace Museum through its introduction of fresh brand imagery.

Developed by Matthews Marketing, appointed by The National Trust for Scotland, a new marketing strategy will be implemented, including a programme of events taking place over a 24-hour-period offering a younger perspective on the life of Burns.

The ‘A Braw Burns Birthday’ will include a number of events including Robert Burns themed speed dating and the first Ceilidh flash mob.

An outdoor advertising campaign featuring model Rachel Hood will run in Glasgow, while new marketing literature, new signage, online promotional activity, customer feedback surveys, onsite promotions and a media campaign are also planned.

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Matthews Marketing

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