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Brewdog

Latitude appointed by Brewdog for digital activity

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By The Drum Team, Editorial

January 17, 2012 | 1 min read

BrewDog has appointed Latitude to handle its digital marketing activity, including SEO and Facebook advertising.

The appointment has been made following a year-long period of growth for the brewery, with activity having begun ahead of Christmas, explained BrewDog co-founder James Watt.

Alex Hoye, CEO for Latitude, added: “We are extremely excited to be working with BrewDog. Not only do they brew fantastic beer, they are also true pioneers in their industry. Latitude will be using our expertise in cutting-edge digital marketing to establish a strong brand presence whilst also ensuring and growing incremental product specific, long tail and generic campaign focus.”

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