JCB teams with Motorola to release smartphone
In a curious move when it comes to product development, certainly not one that most including The Drum would have predicted, JCB has released its own smartphone through Motorola.
Retailing for £259.99, the limited edition Motorola Defy+ is an Android ‘tough phone’ that aims to be both scratch proof, dust proof and water resistant.
"We're thrilled to be working with JCB on this bespoke Motorola Defy+ device," said Victoria McManus, UK marketing director of Motorola Mobility.
"The unique protective sleeve will pull on JCB's years of expertise in the construction industry to help us reach a new audience who we know are in need of a life and work proof handset."