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dunhill appoints Holler to handle social media


By The Drum Team, Editorial

January 17, 2012 | 1 min read

dunhill has appointed Holler as its social media agency, to work across its Spring/Summer 2012 brand campaign.

The agency will help grow the dunhill Facebook platform as well as looking into other global social platforms. dunhill has unveiled three short films on YouTube featuring British Olympians as part of the Voice campaign, with Holler to raise awareness and traffic to the videos.

Paolo Nieddu, strategy director at Holler, said: “dunhill share our passion and ambition to create effective communications campaigns based on genuinely engaging brand content, and propelled through super smart social media strategies. We want to bring about much larger levels of awareness and engagement to their wonderful content than they might have previously seen.”

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