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ABC unveils new reporting standards for digital publications

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By The Drum Team, Editorial

January 17, 2012 | 2 min read

The ABC has launched new reporting standards for digital publications, which will allow media owners to report circulation and other metrics for digital publications that do not fall within the current digital editions rules.

The standards, which were developed in response to industry demand as a growing number of media owners launch digital publications without a print parent, will allow these owners to report across all print and digital platforms to industry agreed standards including websites, apps, digital editions, social media, email and databases.

This new reporting option will be available to all media owners, regardless of sector, making it possible to report ABC verified figures across all print and digital platforms. Owners who want to use the new digital publication standards will be required to report circulation alongside optional metrics including active openings, active downloads, unique browsers, pages impressions and breakdown analysis of metrics by browser or device.

Jerry Wright, CEO of ABC, said: “With the growth of digital platforms an increasing number of media owners are creating digital publications without an equivalent print edition. That’s why it became crucial to develop a rule set that enabled publishers to report the circulation and other aspects of these publications. The launch of Reporting Standards for Digital Publications fills this gap and is an important development for the industry. Its concise format will allow for rapid changes to the rule sets so keeping pace with digital developments in the future.”

Digital publications will be reported on a standalone certificate, and can also be included on ABC’s multi-platform certificate.

Bob Wootton, director of media and advertising for ISBA, said: “Such is the speed of change in the media industry, it was crucial for ABC to respond to members’ requirement for a simple rulebook with the capacity to evolve quickly and keep pace with change. This is a timely initiative from ABC and following the launch of the Multi-Platform Certificate, advertisers are now able to see the full reach of a media owner’s brand, which is crucial for the effective planning of any campaign.”

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