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William Hill to become official bookmaker for McCoy's Premier League Darts

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By The Drum Team, Editorial

January 16, 2012 | 2 min read

William Hill has agreed to become the official betting partner of the McCoy’s Premier League Darts.

The deal will see the bookmaker continue its association with the sport having also sponsored last year’s William Hill Grand Slam of Darts.

William Hill will sees it branding placed on each of the players’ shirts and around the fifteen venues in which the tournament will be held throughout the country.

"We thank William Hill for their continued backing," said chairman Barry Hearn. "The William Hill Grand Slam of Darts was a huge success and it's great to welcome them as the official betting partners of the McCoy's Premier League Darts.

"The tournament is building into the most exciting yet since this concept was introduced in 2005 and we're delighted to have their support."

Kristof Fahy, chief marketing officer for William Hill, added: “Darts is one of the fastest growing sports in the world, and we’re really excited to be associated with this fifteen night sporting extravaganza.”

The bookmaker has placed Phil ‘The Power’ Taylor as the early favourite to win this year’s tournament.

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