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Weir appoints Citypress to manage international brief

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By John Glenday, Reporter

January 16, 2012 | 1 min read

Mining firm Weir Minerals has appointed Citypress to manage its European communications brief ahead of the launch of several new service centres across the region.

Citypress have been tasked with providing consultancy and content services to promote Weir’s expertise in the industry via their in-house manufacturing and engineering team.

Ricky Ambury, head of this division, said: “The programme will seek to position Weir Minerals as the authority in its target markets, both vertical and geographic, with a mixture of multi-lingual news and content production on technical and market issues.”

Brunella Stefanelli, regional marketing manager of Weir Minerals Europe, said: “The team demonstrated a clear understanding of the niche industries where we operate and the value of our technical expertise and engineering capability for our clients.”

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