The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Hearst Magazines Drum News London

New look for Company magazine

Author

By The Drum Team | Editorial

January 16, 2012 | 1 min read

Hearst UK's Company magazine has undergone a redesign to meet the needs of its readers and reflect the influence of online and fashion blogging.

The first issue featuring the design has been released today, with presenter Alexa Chung adorning its cover.

The new look of the bi-annual magazine, which targets young female readers, includes a larger focus on more fashion and beauty with ‘bite size’ articles and an increase in the use of imagery and illustration, using matt paper stock.

Victoria White, editor of Company, commented “I am delighted with the new look ‘street wise’ Company particularly as it gives us a point of difference at the newsstand, which is what young women are looking for. It’s a total reinvention of the traditional women’s magazine and has been designed with our readers’ needs and demands in mind. The new look Company speaks to girls who are ahead of the trends, love fashion - whether it be street style, vintage or high street - are creative, rebellious and love sharing ideas, pictures and inspiration with their friends.”

Hearst Magazines Drum News London

More from Hearst Magazines

View all

Trending

Industry insights

View all
Add your own content +