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Elle Hearst Magazines unveils new design with iCrossing


By The Drum Team, Editorial

January 16, 2012 | 2 min read, the fashion magazine published by Hearst Magazines, has unveiled a new look.

The new site has been designed to meet advertisers’ increasing demand for exciting and innovative new ad formats, with key advertising clients and partners including Net-A-Porter, Chloe & Gucci.

The launch of the new look is being supported by digital marketing agency iCrossing, with this being the first revamp for the brand under Hearst Magazines UK’s ownership.

Paul Doleman, CEO of iCrossing, UK said: “Ensuring that your content is highly relevant and visible to your audience is the key to a successful digital marketing strategy. and the Hearst Magazines UK team excel at producing award-winning content that people want to read. iCrossing excels at making that content visible when, and where, people want to see it – it’s a winning combination in a highly competitive space. We look forward to working with the team throughout the launch of and ongoing.”

The new site includes a complete design refresh for each of its viewer channels, including fashion, style, beauty, and travel; as well as including more social media interaction and larger images in the picture galleries.

Rebecca Miskin, digital strategy director at Hearst Magazines UK, said: “ has enjoyed phenomenal growth over the past few years and it is hugely exciting to be able to reward its success with a uniquely fresh design that reflects the site’s innovative content, and that will further extend the premium user experience and boost commercial partnership opportunities for our advertisers.”

Carrie Gorman, editor of, added: “’s content has always been premium and the new design reflects this perfectly. As the UK’s number one fashion and beauty brand we are committed to making the experience an even better one for our users, while continuing to engage with them in as many ways as possible.”

Elle Hearst Magazines

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iCrossing UK

We are iCrossing. We build seamless digital experiences that influence consumers to act. With unrivaled access to Hearst’s powerful consumer insights, we uncover...

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