Fashion Week Vogue Drum News

Branded content from London Fashion Week to be presented by Ocean Outdoor


By The Drum Team | Editorial

January 16, 2012 | 1 min read

Exclusive branded content from London Fashion Week will be presented by Ocean Outdoor, using images and news supplied by the editorial team at fashion title Vogue.

London Fashion Week, which runs from 17-22 February, will provide advertisers a unique opportunity to align their brands with content from the show.

Richard Malton, Ocean Outdoor marketing director, said: “Digital out-of-home advertising campaigns are enjoying significant success rates in retail environments. Audiences are more than willing to interact with Digital Out-of-Home (DOOH) advertising screens in shopping mall environments which means higher engagement rates.

“This campaign is a media first and offers brands the chance to really enhance the customer experience by aligning with one of the world’s highest profile fashion events.”

Fashion Week Vogue Drum News

Content created with:

Ocean Outdoor

Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend. Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today’s cluttered advertising market.

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