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Fashion Week Vogue

Branded content from London Fashion Week to be presented by Ocean Outdoor

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By The Drum Team, Editorial

January 16, 2012 | 1 min read

Exclusive branded content from London Fashion Week will be presented by Ocean Outdoor, using images and news supplied by the editorial team at fashion title Vogue.

London Fashion Week, which runs from 17-22 February, will provide advertisers a unique opportunity to align their brands with content from the show.

Richard Malton, Ocean Outdoor marketing director, said: “Digital out-of-home advertising campaigns are enjoying significant success rates in retail environments. Audiences are more than willing to interact with Digital Out-of-Home (DOOH) advertising screens in shopping mall environments which means higher engagement rates.

“This campaign is a media first and offers brands the chance to really enhance the customer experience by aligning with one of the world’s highest profile fashion events.”

Fashion Week Vogue

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Ocean Outdoor

Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today,...

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