The Drum Awards Festival - Official Deadline

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By Noel Young, Correspondent

January 15, 2012 | 2 min read

This is the TV of tomorrow - as it was seen wowing potential advertisers at the Consumer Electronics Show in Las Vegas last week.

Front-facing cameras were everywhere at the shoe - on laptops, tablets and phones. But Advertising Age says,"If the show in Las Vegas was any indication, they're about to become ubiquitous on TVs as well".

These new TVs recognise you and others in the room, automatically logging you into Facebook and pulling up your favorite channels or websites.

The one in the video is from Samsung - Lenovo's TV lets you use the camera as an ID service that blocks access to certain content or channels if a child is in the room.

In the case of Samsung's 7500 and 8000 series TVs, all you have to do is say "Hi, TV," when you walk into a room for the TV to turn on and know who's there.

Advertising Age says, " This is all very exciting to the world's biggest advertisers." And explains why: They are people who spend "billions on TV advertising but really don't know who's in the room when their ads air -- or whether their intended audience is busy with a mobile phone or tablet anyway."

The technology means an advertiser or TV programmer can for the first time, know which members of a Nielsen household are watching a show or an ad.

Says the mag, "Cisco has even developed a system meant to read facial expressions and determine whether you're entertained or bored."

IN a special feature, (click on the link) Ad Age also warns of major privacy issues ahead.

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