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ITV set to refresh branding for main channels


By The Drum Team, Editorial

January 13, 2012 | 1 min read

The ITV network is set to undertake a refresh of some of its brands such as ITV1, ITV2, ITV3 and ITV4.

According to Broadcast, the rebrand, the first in over five years, will see changes made to the look and feel of the ITV channels under new group marketing and research director Rufus Radcliffe.

The news follows the appointment of three new marketers by the commercial broadcaster, with Jenny Bullis, head of marketing operations and media at Sainsbury’s to join ITV as director of media, Paul Gilshan, former head of marketing for The Times, who will become director of commercial marketing and research, and Adrian Last, head of global marketing sales and distribution at BBC Worldwide, who will become director of ITV Studios marketing at the end of March.

All three will report to Rufus Radcliffe.


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