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By The Drum Team | Editorial

January 13, 2012 | 1 min read

An advert promoting BBC Radio 1’s New Music month as it aims to promote the stations commitment to new music.

The advert, created by Karmarama, will aim to reach a more mainstream audience and showcase the station’s talent such as DJs Fearne Cotton and Zane Lowe and dedication to music.

Two executions were created for the campaign featuring tracks Swedish House Mafia and Skrillex and will break this month on TV, radio and Online.

Production for the advert was handled by Red Bee, post production by The Mill and directed by Alexandliane.

BBC BBC Radio The Mill

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Karmarama

Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital design and build, data and analytics, PR, social and innovation. The agency is known for its ability to blend creativity, digital and data, to help brands better engage with consumers. Or as Karmarama calls it, Connected Creativity.

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