Twinings Drum News London

Twinings Green Tea range designed by BrandOpus

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By The Drum Team | Editorial

January 12, 2012 | 2 min read

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Twinings Green Tea range has relaunched with a new pack design created by BrandOpus.

The pack design for the range, which includes six new blends such as Mango & Lychee Green Tea, Tangerine & Verbena Green Tea and Peach & Cherry Blossom Green Tea, aims to bring a dash of the Far East to the range.

Stephen Twining, director of corporate relations, said: “Green Tea is a favourite amongst those looking for a tasty, healthy boost so we are pleased to be able to increase the already strong portfolio with unique and delicious flavours. The New Year is always a great time to detox and Green Tea can be an excellent accompaniment for the process, which is why we choose this time to introduce these exciting new blends.”

BrandOpus commissioned fashion illustrator Tobie Giddio, who has previously worked for Alexander McQueen, Vogue and Tiffany & Co, to create ink designs for the 15 different blends.

Giddio said: “I wanted the illustrations to express the art of these delightful blends in a visual way. Utilising the unique combination of ingredients, I was able to achieve a true expression of the delightful flavour that is unique to these special combinations.”

Twinings Drum News London

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