Preston Baker appoints United by Design following launch


By The Drum Team, Editorial

January 12, 2012 | 2 min read

Independent estate agency Preston Baker, which launched in November, has announced United by Design as its design agency, following the creation of a brand identity for the estate agents.

The new identity appears on the company’s ‘For Sale’ and ‘To Let’ boards, website, car livery, office signage, advertising, promotional literature and mobile phone apps for iphone and Android.

Owen Turner, United by Design’s owner and creative director, said: “We were keen to create a distinct look for Preston Baker that would set them apart from their competitors and give them a brand that will stand the test of time. Visual impact was created by using a strong colour scheme and introducing an iconic mark. By harnessing our research and understanding of Preston Baker's team and their company we’ve developed a very fresh and modern-looking brand to accompany the distinct personality and aspirations of a progressive and pro-active estate agent in a very competitive sector!”

United by Design also advised Preston Baker on legal protection for their new identity, since ensuring that the name and brand are registered trademarks will both enhance their effectiveness and add to the company’s equity.

Ian Preston, managing director of Preston Baker, added: “We engaged United by Design after discussing our requirements for a rebrand with a number of agencies. They shared our passion and vision for our business in a way that set them apart from other designers.

“Their team guided us through the whole creative process – a new experience for us – ensuring that all our objectives and concerns were fully considered. Our own assumptions were sometimes challenged to ensure that the new branding was as effective as it could be, whilst still offering a consistent message to our clients. We will definitely continue to use United by Design and hope to develop a long and successful partnership.”

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