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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Old Spice attempts to blow the mind with new Wieden + Kennedy ad

Old Spice is launching a new ad campaign featuring former NFL player Terry Crews, whose mind is blown by how powerful the body spray makes him feel.

Josh Talge, Old Spice brand manager, said that Crews was chosen for the Wieden + Kennedy ad because he ‘epitomizes the idea of power’.

The American ad has been unveiled on Facebook and YouTube before its launch on TV to reward its fans.

It has been revealed that as part of the campaign, with ads for Charmin Freshmates and Bounce Dryer Bar to be interrupted by Crews bursting through the scene to make a pitch for Old Spice.

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