The Drum Awards Festival - Official Deadline

-d -h -min -sec

Mobile Wallet study finds untapped potential for contactless technology


By John Glenday, Reporter

January 12, 2012 | 1 min read

A Yougov study into the uptake of contactless technology by retailers has found the industry lagging behind customer enthusiasm for the hi tech payment method.

The Mobile Wallet survey found that just 12% of the British population believe they own a contactless card – despite the fact that there are 19.6m active cards in the UK, enough for a third of the population.

Consumer awareness of the nascent technology also remains relatively low, with just 8% of the population recognising McDonald’s as a “wave and pay” provider.

Russell Feldman, Associate Director in YouGov’s Technology and Telecom’s team said: “As expected, more and more retailers are hopping on-board the contactless bus with McDonalds and Starbucks being some of the bigger names.

“However, the vast majority of retailers do not offer the technology and could potentially be missing out on reducing queue times and gaining more foot fall – something retailers desperately need in the current climate.”


Industry insights

View all
Add your own content +