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Japanese department store targets English speaking public with ‘Fuckin' Sale’ signs

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By The Drum Team, Editorial

January 12, 2012 | 1 min read

Japanese department store Osaka has found a unique way to target the English speaking public, by letting them know there is a ‘Fuckin’ Sale’ going on.

The posters outside the store advertised the 20% off January sale, and caught the attention of many American and British visitors passing by.

The store has not revealed if the poster campaign was a joke, an ingenious plan to attract the public, or if the author was confused by English slang.

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