The Drum Awards Festival - Official Deadline

-d -h -min -sec

Facebook suffers 7% decline in UK market share


By John Glenday, Reporter

January 12, 2012 | 1 min read

Signs that Facebook's UK market share may have peaked have come as figures show the networking site saw its share of the social media market decline by 7% over the past year - although it still accounted for 52.6% of all visits in December.

James Murray of Experian Hitwise, which compiled the figures, said: “"Facebook's growth is leveling out. Because Facebook had such a clear lead, it was always going to be difficult for Facebook to maintain. It has probably reached near enough its maximum growth."

Chief beneficiary of Facebook’s slip has been Google, which improved its showing over the year by 7.4% to account for a quarter of all social media visits - chiefly thanks to YouTube.

Google+ did not feature in the top 10 most visited social networks although the firm has further tightened its stranglehold on the search market, enjoying a 91.3% market share.

The figures come at an important time for the firm which is poised to initiate a colossal $100bn initial public offering later this year.


Industry insights

View all
Add your own content +