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IPA UK Government

Ed Vaizey to announce search for creative pioneers


By The Drum Team, Editorial

January 12, 2012 | 2 min read

Ed Vaizey, MP Minister for Culture, Communications and the Creative Industries will tonight announce a new nationwide search for the next generation of creative pioneers who combine creativity with technology.

As part of the latest stage of Nicola Mendelsohn’s Presidential agenda, industry figureheads who have pioneered in their sector will be invited to join a panel of judges and mentors to find the leaders of tomorrow.

The announcement will be made as part of a speech the Culture Minister will be giving to an audience of up to 300 adlanders tonight, where will speak of the importance of the creative industries, and the essential work of the Creative Industries Council.

Vaizey said: “I am delighted to lend my support to this imaginative initiative. It is essential talented people and new innovative businesses have the necessary help and support to be a success in today’s rapidly evolving digital and technological environment. The Creative Pioneers competition can make a real contribution to that.”

Nicola Mendelsohn, IPA president, said: "I'm pleased to announce that we are planning a nationwide hunt to find the next generation of creative pioneers. By joining forces with The Metro, and with the support of the UK Government, we may well find the next Mark Zuckerberg, Charles Saatchi or Sir Alan Sugar. This country thrives on creativity and making technology work for business, and bringing on budding entrepreneurs or anyone with a can do attitude through a competition like this will help us fast track the next generation and help get the economy back on its feet."

Mendelsohn will also speak at the event tonight, outlining her agenda for the year ahead, focussed around her key three tenets – skills, talent and connections, as well as highlighting the importance of the Creative Pioneers Challenge.

The competition will go live in early March, when details for entry, judges and jury, will become available.

IPA UK Government

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