The Drum Awards Festival - Official Deadline

-d -h -min -sec

Cadburys chooses Google+ to launch Dairy Milk Bubbly


By John Glenday, Reporter

January 12, 2012 | 1 min read

In what is believed to be the first initiative of its kind confectionary giant Cadburys has taken to the nascent Google+ social media platform to launch its latest chocolate treat – the Dairy Milk Bubbly.

Writing on its brand page yesterday the firm wrote: “Remember this moment: the first time Cadbury revealed a new product on Google+. The delicious new Dairy Milk Bubbly, available with milk or white bubbles, will be the first of many we hope!”

Simultaneous with the posting to their 2,200 followers the chocolate manufacturer also tweeted about the launch, but neglected to inform their Facebook fans.


Industry insights

View all
Add your own content +