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Al Fresco Holidays appoints PushON for digital marketing

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By The Drum Team, Editorial

January 12, 2012 | 2 min read

Al Fresco Holidays has appointed PushON to provide digital marketing support for the brand.

The agency will aim to acquire customers, drive sales and build loyalty to support repeat business by offering a personal and meaningful experience for holiday makers who are researching holiday destinations.

PushON will work with Brazen PR on the social media brief and providing insight into affiliate campaigns, with part of the extended brief being to provide technical SEO support to Brazen.

Simon Wharton, PushON’s managing director, said: “Al Fresco has really embraced the latest cutting edge online marketing techniques and are aiming to make the most personalised holiday experience possible.

“Following successfully increasing site traffic and conversion to the Al Fresco website, we’ve consolidated the entire online marketing piece. We are continuing to work alongside Brazen PR and find the combination of our search insights and their PR creativity is providing real tangible returns for the client.

Nick Riggs, managing director of Al Fresco Holidays, added: “PushON has successfully worked alongside Brazen PR for over a year now and in this time they have dramatically increased our profile and commercial revenue from the e-commerce website. It’s a pleasure to extend this relationship to include the entire online marketing brief and drive out synergies from a consolidated campaign structure.”

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