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Youtube Experian Hitwise Facebook

YouTube accounted for 25% social network use in December, Facebook tops at 51%

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By The Drum Team, Editorial

January 11, 2012 | 1 min read

YouTube accounted for 25% of social network use in December, according to Experian Hitwise, up 7.37% from December 2010.

Visits to the video site rose from 417 million visits in December 2010 to 606 million visits in December 2011- a 45% increase.

James Murray, market research analyst at Experian Hitwise, said: “YouTube experienced the most phenomenal growth in 2011 cementing its place as the third most visited website in the UK after Google and Facebook and the second biggest social network in the UK. In 2012 we’re expecting video to be even more influential as a marketing channel, and marketers will have to adapt their strategies to incorporate a multi-channel approach in order to secure customers both on and offline.”

While Facebook received over double the percentage share of visits, at 51.30%, this was down 7.21% from the previous year.

Twitter came behind doth Facebook and YouTube with only a 2.98% share of visits in December, an 0.63% rise from December 2010.

Youtube Experian Hitwise Facebook

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