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Microsoft raids BBC for trade marketing director

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By The Drum Team | Editorial

January 11, 2012 | 1 min read

Microsoft has hired Donna Hindson from the BBC as trade marketing director for its UK advertising and online division.

The move sees Hindson return to Microsoft after two years as head of marketing operations and partnerships at the BBC.

She has held several roles at Microsoft previously, including director of partner marketing for MSN EMEA (2008-2009), chief of staff for MSN International (2006-2008) and regional marketing manager Asia Region.

In the new post she will aim to "drive awareness" of Microsoft's advertising portfolio which includes MSN, Windows Live, XBOX Live, Windows Phone and Bing Search.

"My goal will be to develop closer relationships with our customers and clients, helping to bring their campaigns to life through digital story telling," Hindson said.

Hindson replaces Nickie Smith, who has moved to Microsoft Advertising International.

Andy Hart, general manager of Microsoft Advertising & Online UK, said: “The strength of her marketing skills, combined with a deep understanding of consumers and customers gleaned working for Microsoft and the BBC means that she will bring a much-needed clarity to our proposition."

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