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Idealo finds 400% increase in smartphone app use in run up to Christmas

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By The Drum Team, Editorial

January 11, 2012 | 1 min read

Price comparison website Idealo.co.uk has revealed a 400% increase in the usage of its iPhone and Android smartphone apps in the run up to Christmas.

It was found that there was a steady increase from the beginning of November until January, with peaks on Cyber-Monday, the preceding weekend and also Monday 5 December.

A spokesperson for Idealo said: “Mobile is obviously becoming an ever more important driver of traffic, but we didn't expect the increase to be quite so large and sudden. We saw increased interest in the app as a result of it being feature as App of the Week on The Guardian website and Channel Five's Gadget Show blog and this translated into increased usage over the festive period.”

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