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Any Plans Tonight? Sexual health posters hit Manchester streets


By The Drum Team, Editorial

January 11, 2012 | 1 min read

Manchester City Council has launched a cheeky sexual health campaign aimed at youngsters in the city.

Created by the council's in-house agency M.Four, the visual puns dotted around the city aim to get Mancunian teenagers thinking about contraception when they are planning a night out.

Craig Green, communications directorate at M.Four, said: "Getting the tone right was vital. I really didn't want to alienate our audience by being too authoritative, so I went for really playful imagery – a kind of visual pun designed to grab attention and raise a smile.

"I wanted it to be a bit cheeky, but not offensive; something teenagers would notice and talk about."

The posters promote the Any Plans Tonight website, which acts a guide to contraception and sexual health in Manchester.


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