Totaljobs tells job seekers it's not about luck in new TV campaign

Totaljobs.com has launched a new TV campaign created by VCCP London.

The 30-second spots feature the character Mr Luck, who gives unsound careers advice to unwitting jobseekers.

The majority of the ads will be aired at prime-time and will run until the 5th of February, aiming to reach 90% of UK adults aged 16-35 across ITV Channels, Channel 4, Five and multichannel providers, Sky and Freeview.

Along with the TV push, there will also be radio ads on 20 regional stations until 18 March.

Craig Miller, creative director at VCCP, said: "It’s tough to find a job in today’s market, and the last thing someone who’s looking for work needs is a patronising or preachy ad.

"So we set out to highlight totaljobs.com’s jobseeking tools in a fun and humorous way, and show how totaljobs.com can help put jobseekers on the road to employment."

Media was bought and planned by Universal McCann's London office.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.