Totaljobs.com has launched a new TV campaign created by VCCP London.
The 30-second spots feature the character Mr Luck, who gives unsound careers advice to unwitting jobseekers.
The majority of the ads will be aired at prime-time and will run until the 5th of February, aiming to reach 90% of UK adults aged 16-35 across ITV Channels, Channel 4, Five and multichannel providers, Sky and Freeview.
Along with the TV push, there will also be radio ads on 20 regional stations until 18 March.
Craig Miller, creative director at VCCP, said: "It’s tough to find a job in today’s market, and the last thing someone who’s looking for work needs is a patronising or preachy ad.
"So we set out to highlight totaljobs.com’s jobseeking tools in a fun and humorous way, and show how totaljobs.com can help put jobseekers on the road to employment."
Media was bought and planned by Universal McCann's London office.