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Peugeot UK hires Tangerine for PR support


By The Drum Team, Editorial

January 10, 2012 | 1 min read

Peugeot UK has appointed Tangerine PR as its in-house PR support team and to operate its nationwide Dealer PR Service.

Tangerine will support the Peugeot press office in its management of national PR activity, including model launches, creative campaigns and promotion to the trade.

The Manchester agency, which picked up the brief after a competitive six-way pitch, will also be responsible for managing PR across Peugeot's 250-strong Dealer network.

Andrew Didlick, communications director for Peugeot Motor Company UK, said: “We have a very busy 2012 in prospect, with many new products to bring to market and we decided the time had come to consolidate our agency support.

"Tangerine will support us in two key areas of the business, which were previously supported by separate PR consultancies, and we are confident that their enthusiasm for the brand, coupled with their extensive experience will give us superb results."

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