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NHS Blackpool launches cinema-themed chlamydia campaign

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By The Drum Team, Editorial

January 10, 2012 | 1 min read

NHS Blackpool is launching a new campaign encouraging young people in the area to get tested for chlamydia.

The movie-style posters have been created by design agency 2am and will run in the bathrooms of the Litten Tree and Yates' bars in the town's busiest drinking district. The placing of the ads was planned by Out of Home International.

The posters promote a competition to win a free cinema ticket for each person who completes the test and include a QR code which can be scanned for more information and to download an iPhone app.

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