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Keltie Cochrane creates illustrations for Californian wine brand


By The Drum Team | Editorial

January 10, 2012 | 2 min read

Keltie Cochrane has won an illustration contract with American wine brand Trinchero Family Estates.

The Newcastle agency was appointed after the California winery spotted its illustration work in Time Out New York and Rolling Stone magazine.

It will now create all the point of sale illustration to be used in the firm's advertising for its Ménage a Trois range of wines.

Andrew Rice, Trinchero’s creative director said: “The Ménage a Trois range is named so because each wine is made up of a blend of three different types of grape in each bottle and has been created for sharing with friends.

“This was already a different approach to marketing wine in comparison to the more traditional vineyards, so I wanted the designs to be fun and unique.

“When I saw Keltie Cochrane’s work I knew they were perfect for the job – they had exactly the right balance of retro style and pop culture in their illustrations that would work perfectly for the Ménage a Trois range.

Agency creative director Ian Keltie added: "We mixed retro styling with an up-to-date look and feel, creating an overall design that is very different from anything else on the market. We are really proud of the end result and equally proud to have worked with the best selling wine brand in America.”

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