The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

January 10, 2012 | 1 min read

Insurance specialist LV= has unveiled its latest ad, featuring Julie Walters as the face of its 50 Plus plan.

Created by redtag, the ad features Julie Walters in her dressing room, where she speaks about the importance of planning for the future as there are no retakes or rehearsals in real life.

Geoff Bates, head of marketing for LV= Life, said: "We thought Julie would be perfect as the face of our 50 Plus plan as she's a much loved personality that people can relate to. We've pinned the message around there not being any retakes in real life to help try and encourage people to think about whether they have adequate insurance in place to help their loved ones or pay for their funeral when they are gone."

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