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ITV Tour De France

ITV extends Tour de France broadcast deal until 2015


By The Drum Team, Editorial

January 10, 2012 | 1 min read

ITV4 has extended its broadcast rights deal for live coverage and highlights of the Tour de France until 2015.

Under the new agreement with the ASO, the channel will continue to broadcast live daily coverage throughout the Tour as well as highlights in the evening. From this year, ITV will also extend its digital and online coverage around the Tour de France.

Niall Sloane, ITV’s controller of sport, said: “ITV’s coverage of the Tour de France has a terrific reputation with viewers and sports fans and I’m delighted that, in one of the most exciting periods for British cycling, we have secured coverage on ITV4 until 2015.”

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