Love Honda Swizzels Matlow

Honda partners with Love Hearts for nationwide sales promotion

Author

By The Drum Team, Editorial

January 10, 2012 | 1 min read

Honda has teamed up with sweet makers Swizzels Matlow to use its iconic Love Hearts imagery as part of the car giant’s new campaign.

The “Your Honda, Your Way” campaign promotes the fact that customers can choose from three incentives when buying a new Jazz, CR-V or Insight model, with Love Hearts featuring on all advertising material.

Jeremy Dee, director at Swizzels Matlow, said: “When Honda approached us with a view to using Love Hearts in their campaign we were more than happy to agree. We’re proud to be associated with such a prestigious company. Our iconic brand imagery will feature across all of their marketing activity and will help raise our profile in the run up to Valentine’s Day.”

Swizzels Matlow has also provided mini rolls of Love Hearts for visitors to Honda’s network of dealerships.

Love Honda Swizzels Matlow

More from Love

View all

Trending

Industry insights

View all
Add your own content +