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3663 creates mCommerce platform with Colony Commerce

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By The Drum Team, Editorial

January 10, 2012 | 2 min read

Foodservice wholesale distributor 3663 has developed an mCommerce service for its wholesale customers with Colony Commerce.

The iPhone-based mCommerce platform, available on the app store, was created to reflect feedback from its customers who are looking for more choice in how they can place orders, and aims to make the most of new opportunities with customers moving towards smartphone technology and self-service, as well as take advantage of its cost benefits as a channel to the SME market and enterprise clients.

Nicholas Weber at 3663 said: “We’ve built our reputation on delivering a first-class service based on customer wants, needs and experiences. In a fast-paced digital environment, it’s vital that we recognise how our customers want to work with us – the beauty of our new mCommerce platform is that it provides everything they need, whether they’re the smallest independent operator or the largest retail client, in a format they can use with ease any time, anywhere. It’s a breakthrough development for us – one which will enhance our relationship with existing customers and encourage new ones to join us.”

The platform includes a promotion suite with at-checkout offers and final live lookup, a live lookup schedule of delivery dates/times, and a product catalogue.

Paul Bidder, managing director at Colony Commerce, said: "Like all successful companies, 3663 knows its customers. It can clearly see the direction they’re going when it comes to service and technology, and it has the vision to adopt leading-edge solutions to make sure they get what they want. We used that vision to develop an mCommerce platform which is one of a kind in the food services industry – and it’s flexible enough to meet all the challenges of 3663’s bright future."

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Colony Commerce

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