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Netflix launches UK ad campaign

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By John Glenday, Reporter

January 9, 2012 | 1 min read

American video on demand specialist Netflix has entered the UK market in a direct challenge to Amazon’s LoveFilm.

An ad campaign will premiere this week to coincide with a series of new deals struck with some of Hollywood’s largest studios to provide content.

Netflix are anticipating a tough ride in Britain however, anticipating a period of at least two years before profitability can be achieved.

In part this is due to the stiff competition provided by the likes of YouTube and Tesco’s Blinkbox – as well as LoveFilm.

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