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National End of Life Care Programme appoints Reading Room for site redesign

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By The Drum Team, Editorial

January 9, 2012 | 2 min read

The National End of Life Care Programme has appointed reading Room Manchester to re-develop its website and mobile platforms.

The new web and mobile service is part of a wider programme of communications activities underway for the body, with the first phase of the online service due to launch in April.

Garry Byrne, Reading Room Manchester managing director, said: “We’re really proud to be involved in another exciting NHS project to share knowledge and best practice around End of Life Care in this country. Like most NHS teams they (End of Life) are incredibly dedicated to their field and we feel very proud to work with them to provide a fantastic online resource for this immensely important area of care.

“We're looking to deliver both explicit and implicit personalisation based on the needs of the user, and together with the End of Life team, we're looking forward to conducting research, into their wants and needs to find out how we can make their visiting experience as fluid, natural and useful as possible.”

This adds to Reading Room’s list of NHS contracts, which includes the Smokefree campaigns, the Department of Health, INVOLVE and the South London and Maudsley NHS Foundation Trust.

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