HMV endures torrid Christmas


By John Glenday | Reporter

January 9, 2012 | 1 min read

High Street entertainment specialist HMV has endured a torrid Christmas, seeing sales down by more than 8% over the festive period.

The retailer, which boasts a UK presence of around 252 stores, reported a drop in like for like sales of 8.1% in the five weeks to December 31.

Insisting that his firm still had a future HMV chief executive Simon Fox said: “Undoubtedly trading conditions and the consumer environment remain challenging, but we remain confident in HMV's future prospects.”

HMV is adopting a more gadget focussed strategy to help it evolve its offering, refitting 144 stores with a range of portable digital products.


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