HMV endures torrid Christmas
High Street entertainment specialist HMV has endured a torrid Christmas, seeing sales down by more than 8% over the festive period.
The retailer, which boasts a UK presence of around 252 stores, reported a drop in like for like sales of 8.1% in the five weeks to December 31.
Insisting that his firm still had a future HMV chief executive Simon Fox said: “Undoubtedly trading conditions and the consumer environment remain challenging, but we remain confident in HMV's future prospects.”
HMV is adopting a more gadget focussed strategy to help it evolve its offering, refitting 144 stores with a range of portable digital products.