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HMV endures torrid Christmas

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By John Glenday, Reporter

January 9, 2012 | 1 min read

High Street entertainment specialist HMV has endured a torrid Christmas, seeing sales down by more than 8% over the festive period.

The retailer, which boasts a UK presence of around 252 stores, reported a drop in like for like sales of 8.1% in the five weeks to December 31.

Insisting that his firm still had a future HMV chief executive Simon Fox said: ā€œUndoubtedly trading conditions and the consumer environment remain challenging, but we remain confident in HMV's future prospects.ā€

HMV is adopting a more gadget focussed strategy to help it evolve its offering, refitting 144 stores with a range of portable digital products.

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