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Halbro Sportswear brand modernisation completed by Absolute Media

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By The Drum Team | Editorial

January 9, 2012 | 1 min read

A brand overhaul for Halbro Sportswear has been completed, with the aims of modernise the companies’ brand and bring its marketing assets up to date.

Handled by Absolute Media, the new brand was then used to develop a new product based website with new photography and a 24 page lifestyle brochure.

Carl Richards, managing director for Halbro Sportswear, said: “We asked a number of companies to pitch as this was a big project for us to undertake. Absolute were not the cheapest company but they showed they had the right knowledge and experience across all assets we required and they lead us through the process perfectly.”

Chris Hodgen, managing director of Absolute Media, added: “It was a challenging project as we had to work to a tough time schedule, as products were still being designed at Halbro’s new Lithuanian manufacturing facility on the days leading up to the photo shoot. We had to be organised as products were being flown in during the shoot! “

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