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Arla rebrands packaging with pi


By The Drum Team, Editorial

January 9, 2012 | 1 min read

Arla’s Milk and Cream range has undergone a packaging revamp, featuring a graphic pattern of buttercups to match its logo.

Created by pi, the range now has a cohesive family feel, despite the brand spanning different regions, with different colours used to identify between the types of milk available: dark blue for full flavoured whole milk, light blue for low fat and grey for semi-skimmed.

As well as the use of buttercups to create a sense of movement and energy, photography was used on pack in order for the milk and whipping cream to appeal to the taste buds.

The launch has taken place on a roll out basis across European, Asian and African markets.


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