Arla rebrands packaging with pi
Arla’s Milk and Cream range has undergone a packaging revamp, featuring a graphic pattern of buttercups to match its logo.
Created by pi, the range now has a cohesive family feel, despite the brand spanning different regions, with different colours used to identify between the types of milk available: dark blue for full flavoured whole milk, light blue for low fat and grey for semi-skimmed.
As well as the use of buttercups to create a sense of movement and energy, photography was used on pack in order for the milk and whipping cream to appeal to the taste buds.
The launch has taken place on a roll out basis across European, Asian and African markets.
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