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Zoopla to extend national advertising campaign with Ubiquitous

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By The Drum Team, Editorial

January 6, 2012 | 1 min read

Zoopla is to extend its national advertising campaign to include hundreds of London cabs.

The multi-channel marketing campaign for the Zoopla property website also includes national TV, print and radio, designed to further increase Zoopla’s brand awareness in an effort to close the gap with its main rival Rightmove.

Alex Chesterman, founder & CEO of Zoopla, said: “Zoopla is fast becoming a household brand because of our track record in providing consumers with the information they need to help find their next home and make better-informed property decisions. We are really excited by the opportunity offered by using uniquely liveried taxis to engage specifically with Londoners as part of our wider multi-channel national advertising campaign.”

Andrew Barnett, MD of Ubiquitous, added: “Taxis deliver a combination of broadcast coverage and guaranteed one-to-one engagement with an audience of relatively affluent passengers - making them the perfect medium to engage a diverse property-seeking audience. Creatively the campaign delivers the idea of ‘local knowledge’ and is a first of its kind with each cab branded differently.”

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