Scotland’s top-selling daily newspaper, the Scottish Sun, is taking full advantage of the weekday 15p cover price gap which has opened up with its main rival – the Daily Record.
The Record has upped its cover price to 45p – 15p more than the Scottish Sun.
In the circulation battle between the two tabloids, the latest ABC figures (for November) for the Scottish Sun, at 313,406, put it 46,437 copies ahead of the Daily Record.
The Scottish Sun has been carrying a large promotional puff on its front page this week which reads –‘Scotland’s Favourite Paper. And still just ..30p’.
With a 15p price advantage, it is very possible that the News International redtop will stretch even further ahead of its Trinity Mirror rival.
The only other mainstream daily newspaper now selling in Scotland at 30p is the Daily Star of Scotland. It had a circulation of 63,259 in November.
The cover price of other daily newspapers on sale in Scotland include: The Herald -£1; The Scotsman-85p; Scottish Daily Mail – 50p; Daily Mirror – 50p; the Press and Journal – 50p; Scottish Daily Express – 45p.
Meanwhile, Media Week reports that south of the border the Daily Star is following the Daily Mirror by upping the cover price of its Saturday edition by 5p.
The Daily Star will now sell at 60p from this Saturday with the Daily Mirror rising from 65p to 70p.
The respective prices of the weekday issues, Daily Mirror (45p) and the Daily Star (30p), remain unaffected.
The circulation of both red-tops is dwarfed by The Sun, which reported a circulation of 2,624,167 in November.