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Molinari Sambuca launches new website

Molinari Sambuca has launched a new website designed and developed by London digital agency Appnova.

Molinari's virtual bar

The Italian drinks brand is hoping to attract a more youthful audience through digital games and social media.

The new site is styled as a cocktail lounge where visitors can gain access to a VIP area with extra features by taking part in short games.

Jamie Ettedgui, managing director of Appnova, said: "Our interactive approach, which makes the most of today’s digital technology and social media networking channels, is designed to maximise customer interaction and fully immerse them in the Molinari experience."

Appnova is now supporting Molinari's ongoing social media strategy.

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