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LOVEFiLM announces content deals with ITV and BBC Worldwide

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By The Drum Team, Editorial

January 6, 2012 | 2 min read

LOVEFiLM has today announced that it has signed content deals with ITV and BBC Worldwide, allowing users to access to a variety of TV series.

The TV streaming deal will allow access to shows such as Cold Feet, Secret Diary of a Call Girl and Inspector Morse from ITV; and Doctor Who, Life on Mars and Planet Earth from the BBC.

Simon Calver, CEO of Amazon's LOVEFiLM, said: "LOVEFiLM's partnership with ITV is the icing on the cake of our LOVEFiLM Instant service as it brings more top TV content together with world class movies, delivered across multiple platforms, all for one low monthly price."

Speaking about the BBC, he added: "We are thrilled to be bringing together great British TV content with Europe's leading film subscription service. This gives LOVEFiLM an even more powerful, unique offering of instant programming for our members to view across a growing number of platforms, for one low monthly price."

Lisa Rousseau, head of UK and Ireland sales & distribution at BBC Worldwide, said: "We've had a content partnership with LOVEFiLM for several years now and it's great to see this evolve digitally. We're delighted to give LOVEFiLM's subscribers the opportunity to instantly watch their favourite British shows, wherever and whenever they wish, alongside a diverse range of great programmes and films."

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